Safeguarding the privacy and security of our users’ personal information is of utmost importance to us. This privacy policy serves as a commitment to protecting the confidentiality and integrity of the data entrusted to us through our website.
Our privacy policy covers various aspects, including the types of information we collect, how we collect it, and the purposes for which we use it. We differentiate between personal information, browsing data, and cookies and tracking data to provide clarity on the scope of our data collection practices. Additionally, we explain how information is collected, either directly from users through form submissions or indirectly through technology like website analytics tools.
Types of Information Collected
Personal Information: – When users engage with our website they provide personal information such as their name & contact details. This information is essential for processing their requests and facilitating their journey with us.
Browsing Data: – In the digital landscape, user interactions with our website leave digital footprints. Browsing data includes information about users’ activities on our platform, such as the pages they visit, the duration of their sessions, and their navigation paths. This data helps us understand user behavior and preferences, enabling us to enhance the user experience.
Cookies and Tracking Data: – While we do not utilize cookies or user tracking technologies apart from Google Analytics, we do employ this tool to gain insights into website traffic and usage patterns. Google Analytics collects anonymised data about user interactions, such as the device used, geographic location, and referral sources. This data aids us in making informed decisions for website improvement and optimization.
How Information is collected
Directly from Users: – Users provide personal information voluntarily when they engage with our website .This direct interaction allows us to gather accurate and relevant information to fulfill their requests effectively.
Automatically through Technology :– Browsing data is collected automatically through technology, primarily through website analytics tools like Google Analytics. These tools passively track user interactions without requiring explicit user input. By leveraging these technologies, we gain valuable insights into user behavior and preferences without disrupting their browsing experience.
Purpose of Information Collection
User Authentication: – Personal information is utilized for user authentication purposes, ensuring that individuals accessing our services are legitimate users
Personalization: – We utilize collected data to personalize the user experience, tailoring our services to meet the unique preferences and needs of individual users.
Service Improvement: – Analysis of user behavior and browsing data enables us to identify areas for improvement on our website and enhance the overall user experience.
How Information is Used
We do not engage in any other use of personal information beyond these specified purposes.
Third-Party Sharing
We are committed to safeguarding our users’ privacy, which is why we do not sell or share user data with third parties. Any information provided to us remains strictly confidential and is used only for internal purposes only.
User Rights
We believe in empowering our users by respecting their rights regarding their personal data. As such, users have several rights that they can exercise regarding the information they provide to us.
Access
Users have the right to access the personal information we hold about them. This allows them to review the data we have collected and ensure its accuracy and completeness.
Update
Users can update their personal information at any time by contacting us. Whether there are changes to contact details or other personal data, users can rest assured that their information will be promptly updated in our records.
Request of data deletion
Users also have the right to request the deletion of their data. Should a user choose to exercise this right, we will promptly delete their data from our systems, provided that there are no legal or contractual obligations requiring us to retain it.
Security Measures
We take the security of user data seriously and have implemented robust measures to protect it from unauthorized access, disclosure, alteration, or destruction. Our systems are regularly monitored and updated to ensure compliance with industry best practices and standards.
Data Retention
We retain user data for as long as necessary to fulfill the purposes outlined in this privacy policy. Once data is no longer required for these purposes, it is securely disposed of or anonymized to prevent any unintended use or disclosure.
Updates to the Policy
Our commitment to safeguarding user privacy extends to keeping our privacy policy up to date. As such, we reserve the right to update this privacy policy periodically to reflect any changes in our practices or legal requirements. Any revisions made to the policy will be communicated to users through our website or other appropriate channels. It’s advisable for users to review the privacy policy regularly to stay informed about how their personal information is being handled.